Elements and Principles of Design

This programme explains the elements used in visual design and then explains how these can be arranged and organised using the principles of design.

Video Sourced from Clickview

What are Design Elements and Principles?
VCD Theory Design elements and principles.
Elements of design
Have you ever wondered what makes up a great design? This will guide you through the six elements of design, and offer a proposed seventh for the era of digital design. We’ll dissect the basics and explain how you can effectively utilize them in your work.
The basic Elements of Design
Understanding the fundamentals of design is the first step to creating cohesive and harmonious visuals. When we look at a design piece, our eyes are looking at a composition. By carefully and thoughtfully arranging elements on a page, you are able to portray more than just visuals.
10 Basic Elements of Design
There are hundreds of rules when it comes to creating beautiful designs on and off the web, but these ten are the basic essentials to craft appealing and professional work.

PERFECT LAYOUT DESIGN Step by Step With Examples

Layout design can be tricky to many designers, but today I will be showing you a step-by-step process for creating the perfect layout on your designs, each and every time.

Information sourced from Satori Graphics

Layout Design
The secret to any good design lies in the way its visual elements are organized and positioned in relation to each other. This is exactly what layout design is all about.
Understanding Layout
Layout regions are the foundation for interactive experiences. They’re a layout’s building blocks and are composed of elements and components that share a similar function.
Everything you need to know about Graphic Design Layout
Graphic design layout refers to the way in which we arrange the elements on a page which makes up the content of a design. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.
How to create balanced page layout
Whether you’re designing page layouts for print or online, apply these principles to ensure balance.

Typography Tutorial - 10 rules to help you rule type

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.

Information sourced from The Futur

Typography design
The fundamental concepts and terminology of typography design – in words you can understand.
What is Typography, and why is it important
Whether it’s on our phones, in books or on websites, we’re constantly digesting written words. From instruction booklets to shop fronts, type is all around us. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.
What is Typography?
Selecting and crafting the right type is paramount in graphic design. Typography gives character and plays an emotive role in every design, even if you don’t notice it!
Typography design 101
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs? These may not be your go-to inspirational sources, but they’re an everyday part of life.

Learn Illustrator in 5 MINUTES! Beginner Tutorial

Learn the basics of Adobe Illustrator and how to use the most common tools and functions to create vector art! This is not your typical tutorial, this is a very quick video showing as many of the basics as possible.

Information sourced from Flow Studio

Get to know Illustrator
Learn Adobe Illustrator’s basic tools and techniques with the Get Started series. Get familiar with the workspace and how to create and save your work.
What are the 6 Elements of Design
Great design doesn’t just happen by chance. A great designer strategically chooses things like color, shapes, and typography—all of which have an impact on how a viewer or user perceives and engages with a piece of work.
Adobe Illustrator tutorials: 72 lessons to boost your skills
The best Adobe Illustrator tutorials, from basic to advanced techniques.
10 Essential Tips & Tools All Adobe Illustrator Beginners Should Learn
I'm here to share with you my 10 essential tips and tools all Adobe Illustrator beginners should learn, and link you to a tutorial or two which will help you learn how to use them.

What Makes an Effective Infographic?

An infographic is supposed to be a quick and easy way of conveying information to your audience.

Information sourced from Easelly: Infographic Design Tips & Tutorials

What is an Infographic?
Infographics have exploded in popularity in virtually every industry.
From digital marketing to schools and classrooms, infographics are being used everywhere to communicate complex information in a visually engaging way.
If you’re new to design and unsure about what infographics really are, this short guide is created just for you.
What is an Infographic?
Since infographics exploded onto the graphic design scene about ten years ago, they’ve become a staple for communication in classrooms, in the workplace, and across the web.
But if you’re new to the world of design, the term infographic might still be foreign to you.
How to make an Infographic in 30 minutes
Infographics are tricky to get right.
The best ones are helpful and communicate a message in an interesting and visual way. But the line between helpful and overwhelming is thin.
Making a good infographic requires you to strike a balance between showing enough information and preventing overwhelm. In this post, I’ll show you how to do it.
How to create an inforgraphic in under an hour
Wouldn't it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word.

Symbols and Nested Symbols: Sketch Masterclass [2020]

Level up your Design journey

Information sourced from Pierluigi Giglio

40 Common Symbols and Meanings (& How to Use Them)
Symbolism, or semiotics as it’s known in technical circles, plays such a large part in human communication because people are constantly looking for deeper meaning. Whether it’s in the stars, drawn on a cave wall or in the newest visual content, we add such meaning to our communication through the use and interpretation of signs.
Common Symbols and Meanings: How to Use Them in Design
Symbols and icons are core to graphic design. Designers rely on visual symbolism to add depth and meaning when text alone falls short.
The origins of 7 graphic symbols we use everyday
We use thousands of symbols every day. We use them to communicate information and express emotions when we can’t find the words to describe our feelings. Symbols are pictures we use to tell stories, in business and life—and design.
About symbols
A symbol is an art object that you can reuse in a document. For example, if you create a symbol from a flower, you can then add instances of that symbol multiple times to your artwork without actually adding the complex art multiple times.

Intro to Shape Theory | Basics for Beginners

Today we start to take a look at Shape Theory and how to apply it to real world designs.

Information sourced from TipTut

The meaning of shapes in design
Did you know that certain shapes make us feel a certain way? Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges, depict strength and presence.
The meaning of shapes in design
Shapes are the building blocks of everything we see, and the meaning of shapes speaks fundamentally to how we understand our world. They are so universal most visual artists first learn how to draw through construction, or breaking down images into basic geometry. But shapes are more than just practical, constructive tools: their meanings are what allow designers to communicate visually.
The Meaning of Shapes and How to Use Them Creatively in Your Designs
The success of any visual storytelling or visual marketing strategy relies mainly on what the audience perceives. Today, I want to go back to basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies.

The best environment design exercise for beginners.

Exercises for beginners

Inforamtion sourced from Tyler Edlin

WHAT IS ENVIRONMENTAL DESIGN?
Environmental Design embodies art direction, graphic design and illustration. It is regularly used in architecture on walls, stairs, ceilings and any number of architectural surfaces and also often on the surfaces between buildings such as playgrounds, walkways and a myriad of other open spaces.
SUSTAINABILITY + DESIGN
It is important to be aware, as teachers, students,
artists, designers an most significantly, as consumers, that sustainability and sustainable development is a new way of thinking about the way we live and how we interact with our world.
Environmental design
Environmental design is a new approach in planning consumer products and industrial processes that are ecologically intelligent, sustainable, and healthy for both humans and our environment .
5 Outstanding Examples of Sustainable Design Around the World
Green architecture, or architecture founded on principles of sustainable design, is a practice that involves the incorporation of green elements (such as watering systems and adaptive landscaping) into the roofs, walls, and facades of buildings.

How to Make a House Plan Step by Step?

How to draw a house plan following step by step instructions.

Information sourced from Civil Engineers

How to Manually Draft a Basic Floor Plan
These instructions will aid you in creating your very own floor plan. The design of a simple floor plan requires little technical skill.
How to Draw a Floor Plan by Hand (Step By Step Guide)
A floor plan is a virtual representation of a building layout scaled from the top view.
Free House Plan PDF for Practice
Simply, you can download them and check, and also you can practice with these 2d floor plan pdf. All these floor plans are for residential buildings

TUTORIAL | HOW TO DRAW A BASIC HOUSE

A basic tutorial on how to draw a basic house

Information sourced from Arias Designs

Introduction to Planometric Drawings

This is a short video to demonstrate the stages to complete a Planometric Drawing.

Information sourced from Andrew Hay

Technical drawing
An planometric drawing is an angled drawing in which the horizontal lines are drawn at
45-45 degree or 30-60 degree angle and the
vertical lines are left straight.
Planometric Projection
In planometric projection we take a top-down view on an object, and draw the 3d view. Along with isometric and oblique, planometric is considered to be an axonometric projection, because it employs parallel line projections.
HOW TO DRAW ELEVATIONS FROM FLOOR PLANS
The elevation plans are scaled drawings which show all four sides of the home with all perspective flattened.

Sketching 14 - Planometric Introduction

How to draw Planometric

Information sourced from B Sheridan

Design in the real world Logo

Companies and other organisations rely on logos to convey information and create brand recognition. Their design is critical – time, creativity, expertise and often, vast sums of money, are invested into their creation – but what are the principles and elements of excellent logo design?

Information sourced from Clickview

How to design a Logo
Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there?
How to design a Logo
Designing a logo may seem simple, but ask any good designer and they’ll tell you it’s not. The design process rarely is.
A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc.
How to design a Logo : step by step
What is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.
How to Design a Logo (Even if You’re Not a Designer)
Creating a logo for your company involves a lot of decisions, namely: colors, layouts, fonts, and symbols. Not to mention how you want to capture the essence of your brand and business in one iconic design.
It sounds like a lot, right? That’s why we created this logo design guide: so you can get out there and confidently create the best logo for your business, side hustle, or passion project.

Influences on Design

Many factors influence the design of products, systems or environments. Designers must consider how these factors will have an impact on their eventual users, environments and the wider world.

Information sourced from Clickview

What Is a Target Audience?
A target audience is the demographic of people most likely to be interested in a company's product or service.
Learn more about how target audiences work and how they help businesses create effective marketing plans.
Steps to Find Your Target Audience
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
What Is Target Audience?
Let’s keep things simple!
A target audience is a group of people defined based on their common characteristics such as demographics and behaviors.
Identify your target market
Identifying and understanding your customers is an essential part of your business and marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on. Learn how to analyse your market and define your customer segments.

COLOR THEORY BASICS: Use the Color Wheel & Color Harmonies to Choose Colors that Work Well Together

Learn color theory and how to choose colors that work well together: with the color wheel, color harmonies and color palettes.

Information sourced from Sarah Renae Clark

How to Create a Colour Palette Without Stressing Out
Picking the perfect colour palette can be a little nerve-wracking. It’s something you’ll be committed to for some time, so you’ll want to get it right! Today we’re looking at how to create a colour palette, with plenty of tips and advice.
Color Theory 101: A Complete Guide to Colour Wheels & Color Schemes
Colour is an important aspect, if not the most important aspect of design, and can influence the meaning of text, how users move around a particular layout, and what they feel as they do so. By understanding colour theory, you can be more intentional in creating visuals that make an impact.
How To Create Your Own Colour Schemes
Here I’ll be talking about methods for creating your own colour schemes, from scratch. I’ll cover the traditional colour scheme patterns (monochrome, analogous, complementary, etc.) as well as how to create custom schemes that aren’t based strictly on any one pattern.
12 Logo Colour Combinations to Inspire Your Design
Your logo’s personality is rooted in its colours – are you a bold seagreen-fuschia, or maybe a soft yellow-white? By learning your way around colour combinations, you can create a logo design that tells your audience exactly who you are.

Made by Design : Packaging

Product management Presented by Andrew Daddo

Information sourced from Clickview

10 Innovative Packaging Ideas
Packaging is ultimately a marketing function, it is the final marketing message your customers will see before purchasing your product.
5 Design Tips for Making Your Packaging Interesting
The box itself is a product. Consider the box as an extension of your product. Choose a box design that reflects your brand and appeals to customers. Put the logo in a creative way to make it catchy and memorable.
The ultimate guide to product packaging design
Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important!
How Your Product Packaging Can Win Buyers' Hearts
A good product package isn't trash; it's a powerful extension of your brand.

Visual Art

PERFECT LAYOUT DESIGN Step by Step *With Examples*

Typography Tutorial - 10 rules to help you rule type

Learn Illustrator in 5 MINUTES! Beginner Tutorial

What Makes an Effective Infographic?

Symbols and Nested Symbols: Sketch Masterclass [2020]

Intro to Shape Theory | Basics for Beginners

The best environment design exercise for beginners.

How to Make a House Plan Step by Step?

TUTORIAL | HOW TO DRAW A BASIC HOUSE

Introduction to Planometric Drawings

Sketching 14 - Planometric Introduction

COLOR THEORY BASICS: Use the Color Wheel & Color Harmonies to Choose Colors that Work Well Together

PERFECT LAYOUT DESIGN Step by Step With Examples